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Retailers: When Soliciting Feedback from your Customers, Be Ready for It!
The holidays are all about traditions and last Saturday, my son and I engaged in one of my favorites: we created a gingerbread train. I’ve been making gingerbread houses for years, first by myself,...
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El Cheapo Ways to Announce Your Web Site Launch
Matrix Group recently launched a new Web site for the International Association of Chiefs of Police. Prior to the launch, Chuck and David, our esteemed clients, asked for some suggestions on ways to...
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Whale Hunting as a Metaphor for Landing Large Accounts
At a recent Vistage meeting, I had the pleasure of hearing Tom Searcy, author and CEO of Hunt Big Sales, a sales consulting and training company, talk about how small businesses can land big sales that...
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Measuring the ROI on Social Media Initiatives
I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. In other words, how do...
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How Many Times Do I Need to Pay For This Song?
I love Rock Band for the PS3. A friend lent his set a couple of weeks ago to me and my husband and we’ve been enjoying learning how to “play” drums and guitar, as well as do vocals. Rock Band comes...
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Does Your Staff Know What Your Company Does?
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like this: Me: Good morning, I want to...
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Integrating Traditional Marketing with Social Media
I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions. Our topic was “Integrating Traditional Marketing with Social Media.” Despite being...
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Creating an Integrated Marketing Strategy for Your Organization That Blends...
Clients often ask me how to add social media to their marketing and communication initiatives. Rather than viewing social media as a separate program, I recommend adding social media to existing...
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What I Learned About Marketing From a Recipe on a Box
A couple of years ago, I was reading about the health benefits of barley. So I decided to pick up a box of Quaker Oats barley at the grocery store. Having never cooked with barley before, I searched...
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In the Event That Miss Universe is Unable to Serve…
I haven’t watched a Miss Universe pageant in a long time, but a part of the program will stay with me forever: the part where Bob Barker says to the 1st runner up something along the lines of: In the...
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The Amazon Effect: What Amazon Has Done to the E-Tailing Experience
Like the rest of America, I went shopping on Black Friday. However, I didn’t get up at 3am and I didn’t brave the crowds. I did my shopping online, largely in response to promotional e-mails that I...
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Is it Easy to Do Business With Your Company?
I was arranging lunch with a vendor and suggested Kora, the hip, new Italian restaurant in Crystal City. I wanted to e-mail my contact Kora’s address, phone number and a link to a Google map. Alas,...
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The Importance of Meeting Clients and Prospects on Their Own Turf
A few months ago, I went to Lowe’s to pick out new carpet for my basement. First, I had to check out some carpet samples so I could try to match the carpet on my stairs. Turns out the carpet I picked...
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Why Matrix Group Brought Back Its Email Newsletter
A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other organizations were...
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Are the App Stores Devaluing Your Organization’s Products?
My favorite handwriting curriculum company (Handwriting Without Tears) just released an app through the iTunes store. It’s called Wet Dry Try and it helps kids practice writing their upper case letters...
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How the Plumber Lost the Business to Home Depot
The dishwasher at Matrix Group died yesterday. If you’ve spent any time with me and my staff, you know that we like to eat and the dishwasher gets a lot of use. So no dishwasher is a big deal. We...
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Answer Customer Questions On Your Website and Reap the SEO Benefits
A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers...
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Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch
I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via email, just doesn’t happen. When we launch websites, I try to call...
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Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch
I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via email, just doesn’t happen. When we launch websites, I try to call...
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